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Content Marketing Examples

Below is a small selection of some of my recent content marketing work I've written over 200 blog posts for clients in nearly every industry, so if you want to see something specific that isn't represented below, reach out! Use the filters below to search for a particular type of content. Included on this page are blog posts, gated content (white papers, eBooks, and guides), press releases, and landing pages. For additional work samples, see the other site pages.  

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Azure AD vs Okta: An In-Depth Analysis of IAM Providers

As more IT organizations shift their identity and access management (IAM) infrastructure to the cloud, the competition for SaaS identity management solutions is intensifying. And with so many options, many admins are left overwhelmed with how to compare the different solutions. But choosing the right IAM provider is critical to organizational security and compliance, and for ensuring an efficient and scalable user experience.
Landing Page •

Google Pixel 6a with Fi

Meet Pixel 6a, the more affordable Google phone that adapts to you.¹ Powered by Google Tensor, it's super fast and secure. The battery lasts up to 72 hours with Extreme Battery Saver.² The Pixel Camera captures the moment just how you experienced it. And with Titan M2™ security, protection is built right in.

This phone uses technology that intelligently switches you between multiple cellular networks and secure Wi-Fi connections to give you the best coverage.

Start your service right away with
Long Form / Gated •

The Client Onboarding Guide for MSPs

Download the guide to learn how to successfully onboard new clients using JumpCloud’s free onboarding tool. You’ll also discover the four key stages of building a positive, revenue-generating relationship with your clients from the onset — and tips for knocking each stage out of the park.

In this guide, you will learn:
• Tips for creating a long and profitable relationship with your clients
• How to streamline information gathering and organization with JumpCloud’s free onboarding tool
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The Ultimate Guide to Marketing Incrementality

Whether you’re trimming your marketing budget or increasing your spend, to make an informed decision you have to test which channels are the most beneficial for your business. Traditional attribution models are many marketers’ go-to measurement method. The problem? These approaches only tell part of the story.

Last-click attribution gives all the credit of a conversion to just a single touchpoint, without being certain that it’s the one and only touchpoint that led to the purchase. Multi-touch
Long Form / Gated •

The MSP Compliance Quickstart Guide

If your tech stack already utilizes IT and security best practices like multi-factor authentication and single sign-on, you’re further along in your compliance journey than you think. And if you have a solid multi-tenant management and reporting strategy, you can easily tweak and demonstrate those best practices when it comes time for an audit. Learn how to build the right compliance foundation in the resources below.
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User-Level Attribution is Out in 2023. Geo-Testing is the Future.

Even as data-driven marketing surges forward, identifying the channels actually driving your sales is becoming more difficult.

Data privacy laws have been around for a while (starting with the EU’s GDPR in 2016 and California’s CCPA in 2018), but they’ve expanded rapidly in recent years due to consumer pressures. With Apple’s 2021 release of Apple iOS 14.5, app developers must now include a prompt that allows users to opt-in or opt-out of data tracking. In 2022, Google announced it’ll be gettin
Landing Page •

Family Safety for Your Phone Plan

How will I know that my child is ready for a phone? The right age for your kid to have a phone is a personal decision. Most parents enjoy the peace of mind of being able to reach their children once they start spending more time out of the house, typically between ages 12-14. The most important factor is ensuring your child is mature enough to keep track of a phone - and use it responsibly. All Google Fi plans include parental controls and safety features to help make sure your kids are staying
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User Guide: The IT Admin’s 2023 Planning Kit

Are you ready to kickstart your 2023 IT department planning?

Q4 is the perfect time to build your IT strategy for the new year. But knowing where to start – and where to focus your planning efforts – can be a daunting task. Do you know your priorities? Do you have a plan for your budget and future costs? How can you truly know you’re ready?

Introducing our Ultimate 2023 IT Admin’s ToolKit. This all-in-one download has 4 free tools that will make your new year’s planning thorough, intuitive, an
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Why a talent CRM should be at the center of your recruiting tech stack

Historically, when it comes to recruitment, many companies have made do with an Applicant Tracking System (ATS) and manual spreadsheets. But given all the work that now goes into recruiting candidates before they even apply, this solution is no longer enough. Today’s recruitment takes a more refined, long-term approach, beginning with nurturing leads—sometimes for months before a candidate expresses interest in joining your organization. But to do this properly, recruiters can’t be siloed in the
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The Ultimate Guide to Chargeback Prevention

Chargebacks happen. It’s a rule of ecommerce, no matter how much retailers would prefer otherwise. Consumer protections (like those that allow chargebacks) aren’t bad for our country, but they add obstacles that honest ecommerce sellers must work around.

You can’t just ignore chargebacks; they cost you money and, if too many are filed, your reputation. As an ecommerce subscription merchant, your good name and relationships with your customers matter.

Protecting your company from credit card ch
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How every person on your hiring team can use a talent CRM

In today’s candidate-driven market, recruiting teams have to bring their A-game to make their business stand out to qualified job seekers. Sure, there are multiple elements that go into making a great impression on your prospects, like cultivating a strong talent brand and crafting memorable email outreach messages. But behind the scenes, there’s another important component for taking your recruitment strategy to the next level: a world-class candidate relationship management (CRM) system.

A ta
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Stress management group activities that build camaraderie | Talkspace Resource Center

Twenty-eight percent of full-time employees reported feeling burned out at work "very often" or "always," and 48% feel burned out "sometimes." Employee burnout has been growing in severity over the years, but 2020 took it to a whole new level. For many, remote working has blurred the lines between work and home life, making it hard to set boundaries, and employees find work getting worse than in previous years.
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How MSPs Can Use the Zero Trust Assessment Tool

Zero Trust (ZT) has risen in popularity over the past few years. Not only does it improve your company’s security, but it also lends itself well to the remote work environments many of us are now facing. But before you can implement Zero Trust in your clients’ (or your own) business, you need to know where you’re starting from.

That’s where our Zero Trust Assessment Tool comes in. Use this tool to show your clients where they currently stand on their ZT journey, and where they have opportunitie