Campaign • 11th May 2023

MSP Client Onboarding Campaign

This campaign was included to promote our new internally designed MSP onboarding tool, which walks MSPs through every step and every detail necessary to fully gather new client information and onboard them to their tech stack.

Campaign • 15th February 2023

2023 MSP Compliance Campaign

This campaign included building a detailed strategy for the materials, the messaging, and the graphics that would be included to help our managed service providers (MSPs) help their clients through compliance in 2023.

Campaign • 3rd February 2023

Newsletter Improvement Campaign

This newsletter refresh project streamlined the look and feel of this client-facing newsletter, created more engaging, image-focused content, improved the features submission internal process, and increased engagement, open rates, and click-through rates for the publication.

Campaign • 18th November 2022

Amplitude-WillowTree Partnership Campaign

Amplitude’s goal was to generate more interest, excitement, and, ultimately, downloads of their whitepaper, featuring their partnership with WillowTree. I developed this campaign to achieve those goals by creating a multichannel marketing strategy using email, LinkedIn, Twitter, and the dedicated company landing page.

Campaign • 20th October 2022

MSP 2023 Readiness Campaign

This campaign included putting together a downloadable, gated toolkit with 9 different resources designed to be everything an MSP needed to be successful in 2023, and a subsequent user's guide blog post to walk them through each tool.

Campaign • 12th July 2022

MSP’s IT Centralization Campaign

One of our main initiatives in 2022 was redefining the association IT admins and MSPs have of tech stack consolidation as a bad thing. Accordingly, we designed an IT admin and MSP ebook guide, and changed consolidation to "centralization" to build a more positive association.

Photo by Andrea Piacquadio on Pexels

Campaign • 10th August 2016

Find Your Voice Ad Campaign

This campaign was based on the theme "find your voice" to develop a new theme for a local senior living community. I built a content plan that included a :30 TV ad, a landing page, and social posts.

Campaign • 10th August 2016

Engineering New Market Campaign

My company wanted to begin building their thought leadership profile to diversify into designing and building breweries. This article was drafted to help bridge the knowledge gap, and resulted in winning 4 large-scale brewery projects that year.